The Truth About Apple’s “Limit Ad Tracking” Feature

Discussions have been taking place for a long time about Apple’s deprecation of UDIDs, what options developers have for replacing their use, and what it means for user privacy. Since Apple has now officially announced that developers can no longer use UDIDs as of May 1st, it seemed worth taking a closer look. What I found when looking into Advertising IDs, identifiers for vendors (IDFVs), and the “Limit Ad Tracking” feature that Apple added in iOS 6 was a lot of confusion and misinformation about how all of these things worked. To try and bring some clarity to the issue, I decided to do a detailed write-up on Double Encore’s website. The explanation is geared more toward end users, but I think even more technical folks may gain some insight from it.

Huge thanks to Doug Russell for the sample app he provided that let me explore how Advertising IDs and IDFVs work.

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